YouTube Live is a vastly underutilized tool that should be in every marketer’s arsenal.

It’s easy to look at your options for Live video and think that Facebook is enough, but that just isn’t so — not to say that Facebook Live isn’t important. It definitely is.

But people watch more than 1 billion hours of YouTube every day.

That means not using YouTube Live is like holding onto a winning lotto ticket until it expires. You wouldn’t do that, right?

Live video is such an effective marketing method that I believe everyone should be using it.

So I’m going to show you how to set up and effectively use YouTube Live to grow your business and convert viewers into leads.

The good news is that you can start producing effective Live content in a matter of minutes.

But first, you need to understand just how powerful Live video can be for your business.

Why use Live Video?

Live video has been around for a few years, but many marketers still stick to the “tried-and-true” methods of digital marketing like blog posts and social publishing.

But they’re missing out on a huge stream of leads when they neglect live-streaming services.

80% of daily Internet users would rather watch your video than read your blog post.

You’ll also notice that 70% would prefer to watch your Live video on YouTube.

So why aren’t you using it yet?

Most likely, you’ve found that YouTube Live isn’t quite the plug-and-play system that services like Facebook use.

Facebook is easy!

And your audience is there, so it definitely doesn’t get any hate from me.

But you haven’t tapped into that 70% demographic yet, so you can see where the room for growth is.

There are a few more steps involved to go Live and start sharing on YouTube, then comes the problem of figuring out the right strategy to win leads.

So let’s start by getting you set up, and then I’ll show you how to start increasing your lead pool.

How to Use YouTube’s Live Video

To get started, you’ll need to log into your YouTube account and find your Live dashboard.

If you haven’t set it up yet, here’s what the process looks like.

First, you’ll be greeted with this screen:

Click “Get started.”

You’ll then be asked to verify your information.

Use your phone number to get your verification code through text or an automated call.

Then enter the 6-digit code:

This is the easy part.

Success!

Once you verify, you’ll see your YouTube Live dashboard.

Don’t be overwhelmed.

There’s a lot of information to digest and optimize, so I want to walk you through the most important steps before we get into the tactics you’ll be using.

First, you’ll need to check your Live Streaming Checklist. It looks like this:

This is a step-by-step guide to setting up your stream and going live.

You’ll start with encoding software, which is the biggest difference between YouTube and other popular streaming services. You need to find a third-party software to go Live.

Encoders compress your video and audio into a format that’s compatible with YouTube’s platform.

You can read full article here.

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